Connected TV- Transforming Data-Driven Advertising
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
Data Management Platform
Mehak Chawla in Advertisers
DSP Vs DMP: The Differences And The Hybrid Model
June 22, 2020 5 min read
Gone are the days when advertisers could call publishers and create a deal merely by word of mouth. Most publishers and...