power of data driven tv

Data Driven Advertising

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Ayushi in Advertisers CTV and OTT Video Ads

Data Driven Advertising: Present and Future

January 7, 2022 4 min read

Now more than ever, customers are spending time in front of Connected TV for entertainment purposes and for the wide range...

Connected TV- Transforming Data-Driven Advertising

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Ayushi in Ad Tech & Ad Ops Advertisers CTV and OTT Decoding Advertising Digital Marketing

Connected TV- Transforming Data-Driven Advertising

October 11, 2021 3 min read

With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...