programmatic advertising

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Harshita Mittal in Advertisers

Tis the Season to Advertise: Maximizing Holiday Ad Opportunities

November 22, 2024 3 min read

The U.S. holiday season is a magical time of lights, laughter, and togetherness. From festive gatherings to cherished traditions, it’s a...

Third party cookies depreciation delay by Google

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Harshita Mittal in Digital Marketing Programmatic

Decoding Google’s Latest Delay on Third-Party Cookies Depreciation

April 29, 2024 4 min read

Google's steps towards phasing out third-party cookies in Chrome have taken another turn, with the deprecation now rescheduled to early 2025....

Black Friday

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Karishma Rai in Advertisers Programmatic

What If We Told You Black Friday Just Got Even Blacker?

November 16, 2023 3 min read

The holiday shopping season is upon us again, kicking off with the highly anticipated Cyber Monday and Black Friday sales events....

Generative AI for programmatic media buying

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Karishma Rai in Advertisers Programmatic

Unraveling the Influence of Generative AI on Programmatic Media Buying

November 8, 2023 3 min read

Programmatic media buying has revolutionized digital advertising, enabling brands to target audiences at scale based on user data and real-time bidding...

Festive Advertising in Korea

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Harshita Mittal in Advertisers

Strategies for Festive Advertising Success in Korea

October 20, 2023 3 min read

The upcoming festive season in Korea presents great opportunities for businesses to boost sales through digital advertising campaigns tailored to local...