Somdatta in Publishers
AdTech Predictions for 2023: Trends for Publishers to Catch Up
January 16, 2023 4 min read
Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...
programmatic advertising
Somdatta in Advertisers
Emerging Video Advertising Trends in 2023
January 4, 2023 4 min read
Video advertising is one of the most preferred ways of promoting a brand today, and it is not going to change...
Apoorva Saigal in AdTech Insider
AdTech Insider with Zoheb from India Today
April 13, 2022 3 min read
Since the onset of the pandemic in 2020, the market has been diversifying and expanding rapidly with respect to AdTech. There...
Apoorva Saigal in AdTech Insider
AdTech Insider with Pankaj from HT Digital
April 6, 2022 3 min read
The scramble of programmatic advertising and the cookieless future has led to increased technical complexities in the ad tech industry. To...
Ayushi in Ad spending Advertisers Programmatic Publishers
Programmatic Advertising vs Direct Buying
December 10, 2021 3 min read
With the onset of advertising on connected TV and streaming platforms, advertisers are now slowly moving towards automated solutions and strategies...