programmatic advertising

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Somdatta in Publishers

Demand Path Optimization: Navigating and Evolving the DSP Dynamics

February 6, 2023 4 min read

Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...

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Somdatta in Publishers

AdTech Predictions for 2023: Trends for Publishers to Catch Up

January 16, 2023 4 min read

Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...

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Somdatta in Advertisers

Emerging Video Advertising Trends in 2023

January 4, 2023 4 min read

Video advertising is one of the most preferred ways of promoting a brand today, and it is not going to change...

AdTech Insider with Zoheb from India Today

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Apoorva Saigal in AdTech Insider

AdTech Insider with Zoheb from India Today

April 13, 2022 3 min read

Since the onset of the pandemic in 2020, the market has been diversifying and expanding rapidly with respect to AdTech. There...

AdTech Insider with Pankaj Pathak from HT Digital

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Apoorva Saigal in AdTech Insider

AdTech Insider with Pankaj from HT Digital

April 6, 2022 3 min read

The scramble of programmatic advertising and the cookieless future has led to increased technical complexities in the ad tech industry. To...