programmatic advertising

Google’s Web Interstitial Ads: Know It All!

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Mehak Chawla in Ad Tech & Ad Ops

Google’s Web Interstitial Ads: Know it all!

December 8, 2020 4 min read

Google stood tall and upheld a common belief: ‘Google never sleeps’, yet again, by launching its new product: The Web Interstitial...

Advent of a cookieless world

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Mehak Chawla in Ad Tech & Ad Ops Programmatic

Advent Of A Cookieless World

November 19, 2020 4 min read

Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed...

programmatic advertising

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Mehak Chawla in Programmatic

What is Programmatic Advertising: A Detailed Guide for Beginners

June 8, 2020 5 min read

Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...