Sumedha in Ad Tech & Ad Ops
Cookie-Less Internet: The Future Of Digital Marketing
May 6, 2020 3 min read
The internet has been drastically taken aback by Google's announcement that it has planned to go cookie-less with the chrome browser....
programmatic
Mehak Chawla in Ad Tech & Ad Ops
Machine Learning In Advertising | Transforming The Video Ad Space
April 29, 2020 4 min read
The hype about machine learning in the advertising and media industry exists in heaps. However, once you move past the buzz,...
Sumedha in Video Ads
What is Ads.txt? How Does It Work? Learn Everything
March 25, 2020 3 min read
Gaining a significant and famous place in the digital advertising world, ads.txt has come a long way. The significance of ads.txt...
Sumedha in Programmatic
Everything You Need To Know About OTT Advertising
March 21, 2020 4 min read
Over-the-top streaming media service, OTT has risen above cable television in no time. And with it, the OTT Advertising has become...