Jaanvi Arora in Publishers
Navigating Google’s New Core Updates And Spam Policies
March 13, 2024 3 min read
Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape....
Publisher Revenue
Jaanvi Arora in Publishers Revenue Optimization
Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions
January 10, 2024 3 min read
As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow...
Harshita Mittal in Publishers Revenue Optimization
Pre-Ad Monetization Checklist: 5 Essential Steps Before Monetizing with Ads
October 13, 2023 4 min read
Advertising is a lucrative way for web and app publishers to generate revenue, but only if implemented thoughtfully. Rushing into ad...
Harshita Mittal in App Monetization Publishers
In-App Ad Conversion Strategies – 6 Proven Tactics for App Publishers
September 27, 2023 4 min read
In-app advertising has become an essential monetization strategy for mobile app publishers. With over 92% of mobile time spent browsing apps,...
Harshita Mittal in Publishers Revenue Optimization
Publisher’s Guide to Navigating the Challenges of a Privacy-First World
September 20, 2023 5 min read
The digital advertising landscape is undergoing a major upheaval as users demand more transparency and control over their data. With browsers...