Somdatta in Publishers
Demand Path Optimization: Navigating and Evolving the DSP Dynamics
February 6, 2023 4 min read
Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...
Publisher Revenue
Somdatta in Publishers
AdTech Predictions for 2023: Trends for Publishers to Catch Up
January 16, 2023 4 min read
Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...
Shruti Bhatt in Publishers
6 Website Optimization Tips For Publishers To Increase Revenue
August 24, 2022 3 min read
Digital Publishers are constantly looking for methods to increase their website revenue. While most of them believe that driving more website...
Sakshi Ecavade in Revenue Optimization
How To Sell Ad Space On A Website: A Publisher’s Guide
May 11, 2022 6 min read
Have you been producing high-quality content for your website but are still looking for methods to monetize it? A publisher can...
Apoorva Saigal in AdTech Insider
AdTech Insider with Zoheb from India Today
April 13, 2022 3 min read
Since the onset of the pandemic in 2020, the market has been diversifying and expanding rapidly with respect to AdTech. There...