publishers

Somdatta in Publishers

AdTech Predictions for 2023: Trends for Publishers to Catch Up

January 16, 2023 4 min read

Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...

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Shruti Bhatt in Advertisers Publishers

Driving Ad-Supported Video Streaming Growth With Engaging Ad Experiences

November 28, 2022 4 min read

Owing to economic uncertainty and subscription slowdowns, media owners who offer a pure subscription model are shifting to ad-supported video streaming...

advertising budgets

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Shruti Bhatt in Publishers

How Publishers Can Leverage In-Quarter Advertising Budgets

November 14, 2022 4 min read

Advertising budgets are at their highest in the fourth quarter and bring lucrative opportunities for publishers to earn significant revenue. Advertisers...

in-app ads

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Shruti Bhatt in Publishers

Why In-App Ads Are Vital To Boost App Developers’ Revenue

November 7, 2022 4 min read

As per a study, publishers will be able to tap into a fast-growing revenue stream by leveraging in-app ads as a...

programmatic transparency

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Shruti Bhatt in Advertisers Programmatic Publishers

Why Programmatic Transparency Is Crucial For CTV Revenue Growth

October 17, 2022 3 min read

As people’s viewing preferences and obsolete media measurements continue to disrupt television, it's time for advertisers to re-evaluate and come up...