Shruti Bhatt in Publishers
Why In-App Ads Are Vital To Boost App Developers’ Revenue
November 7, 2022 4 min read
As per a study, publishers will be able to tap into a fast-growing revenue stream by leveraging in-app ads as a...
publishers
Shruti Bhatt in Advertisers Programmatic Publishers
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022 3 min read
As people’s viewing preferences and obsolete media measurements continue to disrupt television, it's time for advertisers to re-evaluate and come up...
Sakshi Ecavade in Publishers
How Do Gaming Merger and Acquisition Affect Publishers?
May 24, 2022 8 min read
The most recent round of gaming merger and acquisition is unlike anything we've seen before. Image source The biggest gaming M&A...
Sakshi Ecavade in Ad Tech & Ad Ops
IAB Video Ad Standards: A Comprehensive Guide
May 3, 2022 7 min read
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted in the present video...
Apoorva Saigal in AdTech Insider
AdTech Insider with Zoheb from India Today
April 13, 2022 3 min read
Since the onset of the pandemic in 2020, the market has been diversifying and expanding rapidly with respect to AdTech. There...