Apoorva Saigal in AdTech Insider
AdTech Insider with Pankaj from HT Digital
April 6, 2022 3 min read
The scramble of programmatic advertising and the cookieless future has led to increased technical complexities in the ad tech industry. To...
Revenue Optimization
Apoorva Saigal in AdTech Insider
AdTech Insider with Sahil from Dekh News
March 30, 2022 3 min read
We recently got an amazing opportunity to interview one of our publishers in Adtech, Sahil Saini from Dekh News for this week's AdTech...
Apoorva Saigal in AdTech Insider Publishers
AdTech Insider with Suhaib from The Hindu
March 9, 2022 3 min read
For 2-3 years now, the market has been diversifying and expanding rapidly with respect to AdTech. To understand how different players...
Apoorva Saigal in Publishers Revenue Optimization
Publisher Revenue Mapping In Q4
November 23, 2021 3 min read
The COVID 19 global pandemic had wide-ranging impacts on our everyday life. It has also resulted in changes in the Advertising...
Saanya in Ad Tech & Ad Ops Revenue Optimization
Interstitial Ads vs Banner Ads: Which Yields Better Revenue?
July 16, 2021 3 min read
Do pop-up ads catch your attention and get you hooked for a little longer when you just open a website? With...