Palak Mangtani in Advertisers
Top of The Class Ads: 6 Reasons to Target Back to School Season
May 29, 2024 3 min read
Interestingly, An average family with K-12 children plans to spend as much or more on back to school supplies than on...
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Harshita Mittal in Publishers Revenue Optimization
CPC vs CPM: Understanding Ad Revenue Models for Website Monetization
May 1, 2024 4 min read
When it comes to digital advertising, determining the most effective metrics for maximizing ad revenue is crucial. That said, many publishers...
Harshita Mittal in Digital Marketing Programmatic
Decoding Google’s Latest Delay on Third-Party Cookies Depreciation
April 29, 2024 4 min read
Google's steps towards phasing out third-party cookies in Chrome have taken another turn, with the deprecation now rescheduled to early 2025....
Harshita Mittal in Publishers Revenue Optimization
Utilizing Engaged Time Metric to Uplift Ad Revenue
April 18, 2024 5 min read
Discover how engaged time is directly connected to reaping rewards in terms of more subscriptions, CPMs, and ultimately ad revenue. In...
Harshita Mittal in Publishers Revenue Optimization
Boosting Ad Revenue with Rich Media Ads | A Guide for Publishers
April 12, 2024 5 min read
Are you noticing a decline in your ad revenue? Don’t fret! Rich media ads could be the game-changer you're looking for...