What are Leaderboard Ads? Importance in the AdTech World
“You never get a second chance to make the first expression” - Will Rogers This saying can not get more real,...
VDO.AI
Decoding Advertising with Jatin Hasija, from The SportsRush
The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...
Decoding Advertising with Marlo Anderson, Founder at National Day Calendar
We recently approached our publisher, Marlo Anderson, Founder at National Day Calendar, one stop destination for the widest variety of national...
Zero-Party Data: Meaning, Importance and Usage Tips
“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...
How VDO.AI Is Encouraging Publishers In Preparation For A Cookieless World
The internet is a hub of cookies which makes the user experience rich and interactive by remembering their activities and preferences...
Decoding Advertising with Ben Liu, owner eBayFeesCalculator
The last year has been a quite a difficult year for publishers specifically in terms of programmatic advertising, irrespective of their...
Decoding Advertising with Fabio FEDELE, former Head of Ad Operations at Teads
Advertising technology has revolutionized the way brands interact with their audiences and has enhanced the way advertisers and publishers interact with...
Video Marketing Strategies for eCommerce Businesses
Introduction to Video Marketing Most eCommerce businesses spend plenty amount of their time taking care of their warehousing and shipping activities,...
Mobile-First Design: Meaning, Importance, and Best Practices
Introduction You might be going through this blog from your desktops, and many of you might be reading through your mobile...
Advertising 2.0 With The Advent of Stories Unit
Where does the problem lie? The 21st century is the era of digitalization. Our world lies at the center of the...