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Saanya in Ad Tech & Ad Ops Revenue Optimization

Interstitial Ads vs Banner Ads: Which Yields Better Revenue?

July 16, 2021 3 min read

Do pop-up ads catch your attention and get you hooked for a little longer when you just open a website? With...

Third party cookies

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Saanya in Programmatic

Google Delays Suspension of Third Party Cookies till 2023

July 9, 2021 3 min read

After months of deliberation, Google has finally decided to delay the ban of third party cookies by another year so the...

How advertising captured audiences during pride, juneteenth and euro 2020

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Saanya in Native Advertising Video Ads

How Video Advertising Captured Audiences during Pride, Juneteenth and Euro 2020

June 29, 2021 3 min read

This June isn’t like any other month. It’s June 2021 - a perfect amalgamation of positivity, celebrations and remarkable occasions studded...

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Saanya in Ad Tech & Ad Ops

CTV Advertising: Overview, Benefits, Best Practices, and How to Get Started

June 18, 2021 4 min read

A lot of big companies like Foodpanda have been recently exploring the digital advertising world and have partnered with video advertising...

Mobile ad networks

Mehak Chawla in Ad Tech & Ad Ops Video Ads

What are Mobile Ad Networks? Importance for publishers

May 31, 2021 5 min read

Signing up with mobile ad networks is an effective way for publishers, including advertisers and ad developers, to earn incremental revenue from their...