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Publishers embracing new revenue streams

Jaanvi Arora in Publishers Revenue Optimization

Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions

January 10, 2024 3 min read

As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow...

<img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Karishma Rai in Advertisers

Navigating the Future: Innovative Strategies for Brand Success in 2024

January 4, 2024 4 min read

As we enter 2024, the digital advertising landscape continues to evolve at a rapid pace. For brands looking to connect with...

<img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Karishma Rai in Advertisers

Maximizing the Impact of the Smart TV Home Screen for Advertisers

December 15, 2023 3 min read

The connected TV advertising landscape provides a huge opportunity for brands looking to reach cord-cutting consumers in an engaging environment. With...

<img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Karishma Rai in Advertisers

Unlocking Holiday Advertising Strategies for Q4 2023

November 29, 2023 4 min read

The holiday season is the most lucrative time of the year for retailers and brands. With consumers ready to spend, effective...

<img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d4c2a3f0b2215a9f1f964d73e49d56f9?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Karishma Rai in Publishers

Publisher Initiatives to Embrace the AI-Enhanced Future of Google’s Search

November 23, 2023 4 min read

Google is constantly innovating and improving its search technology with artificial intelligence (AI) to make search smarter, simpler, and more natural...