Harshita Mittal in Advertisers CTV and OTT
2024 CTV Advertising Trends: A Roadmap for Advertisers
April 10, 2024 4 min read
Is your CTV advertising on the right track? Explore the key CTV trends to maximize video advertising results in 2024. The...
VDO.AI
Apoorva Saigal in Publishers
Embracing or Resisting the IAB Tech Lab Guidelines – What Publishers Need to Decide
March 28, 2024 3 min read
In August 2022, IAB Tech Lab introduced new ad format guidelines for CTV and Digital Video, which revised the definition of...
Jaanvi Arora in Publishers
Navigating Google’s New Core Updates And Spam Policies
March 13, 2024 3 min read
Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape....
Jaanvi Arora in Advertisers Advertisers
Geolocation Advertising: Shaping A New Horizon In The Ad Landscape
January 15, 2024 4 min read
Step into the era where a message isn't just heard; it's experienced. Geolocation has emerged as a transformative force, revolutionizing the...
Jaanvi Arora in Publishers Revenue Optimization
Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions
January 10, 2024 3 min read
As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow...