VDO.AI

<img alt='' data-srcset='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Somdatta in Publishers

Demand Path Optimization: Navigating and Evolving the DSP Dynamics

February 6, 2023 4 min read

Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...

<img alt='' data-srcset='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Somdatta in Advertisers Publishers

FAST Emerges as a Game-Changer in Streaming Advertising

January 23, 2023 4 min read

In the past decade, the media and entertainment landscape has undergone a dramatic evolution with the emergence of revolutionary technologies such...

<img alt='' data-srcset='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/32b6fb026668e3aaca5b3e5b5f0dec9a?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Somdatta in Publishers

AdTech Predictions for 2023: Trends for Publishers to Catch Up

January 16, 2023 4 min read

Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...

<img alt='' src='https://secure.gravatar.com/avatar/fc971dd6d133e46a2c3e1695a4e4a290?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fc971dd6d133e46a2c3e1695a4e4a290?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Shruti Bhatt in Advertisers Publishers

Driving Ad-Supported Video Streaming Growth With Engaging Ad Experiences

November 28, 2022 4 min read

Owing to economic uncertainty and subscription slowdowns, media owners who offer a pure subscription model are shifting to ad-supported video streaming...

CTV advertising

<img alt='' src='https://secure.gravatar.com/avatar/fc971dd6d133e46a2c3e1695a4e4a290?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fc971dd6d133e46a2c3e1695a4e4a290?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Shruti Bhatt in Advertisers

CTV Advertising Will Become Mainstream In 2023

November 21, 2022 4 min read

With giant streaming platforms embracing ads, CTV landscape is becoming advertiser-friendly, making it convenient for advertisers to connect with audiences with...