Somdatta in Advertisers
Emerging Video Advertising Trends in 2023
January 4, 2023 4 min read
Video advertising is one of the most preferred ways of promoting a brand today, and it is not going to change...
video advertising
Sakshi Ecavade in Ad Tech & Ad Ops
IAB Video Ad Standards: A Comprehensive Guide
May 3, 2022 7 min read
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted in the present video...
Ayushi in Advertisers CTV and OTT Video Ads
Data Driven Advertising: Present and Future
January 7, 2022 4 min read
Now more than ever, customers are spending time in front of Connected TV for entertainment purposes and for the wide range...
Saanya in Native Advertising Video Ads
How Video Advertising Captured Audiences during Pride, Juneteenth and Euro 2020
June 29, 2021 3 min read
This June isn’t like any other month. It’s June 2021 - a perfect amalgamation of positivity, celebrations and remarkable occasions studded...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Jatin Hasija, from The SportsRush
March 31, 2021 3 min read
The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...