Tis the Season to Advertise: Maximizing Holiday Ad Opportunities
Reading Time: 3 minutesThe U.S. holiday season is a magical time of lights, laughter, and togetherness. From festive gatherings to cherished traditions, it’s a moment when everyone is looking to create lasting memories. For brands, it’s the perfect chance to join the celebration and connect with consumers in meaningful ways.
Over 80% of shoppers plan to increase their holiday budgets this year, making it a golden opportunity to stand out. The key? Strategic advertising that meets consumers where they are—ready to shop and explore.
Consumers are listening: 83% find ads helpful during the holidays and 44% value ads on streaming TV platforms. By delivering campaigns that inspire and engage, brands can turn this holiday season into the most impactful yet.
Let’s explore the holidays of the season.
The Thanksgiving Shopping Feast
Thanksgiving is a time for gratitude, family, and feasting – and a major retail milestone. With 45% of consumers planning to spend over $100 on celebrations, brands can capitalize on this surge through limited-time offers and targeted campaigns. Popular items like gaming consoles, toys, and electronics often see the highest demand, making Thanksgiving weekend a prime opportunity to drive sales.
BFF Black Friday Fever
Black Friday kicks off the holiday shopping season with record-breaking sales. In 2023, U.S. e-commerce spending reached $9.8 billion, driven by massive discounts and flexible payment options like Buy Now, Pay Later, which saw a 47% increase. This flexibility empowers budget-conscious shoppers to maximize their spending, making it a critical moment for brands to shine.
Cyber Monday: Where Clicks Meet Deals
Cyber Monday continues the shopping excitement online, with U.S. sales hitting $12.4 billion in 2023. Known for its exclusive digital deals and flash sales, it’s the biggest online shopping day of the year. Brands can leverage this opportunity with strategic, online-only campaigns to capture the growing e-commerce audience.
Tis the Season to Shop: Christmas in Full Swing
Christmas shopping is all about gifts, with 71% of Americans’ holiday budgets dedicated to them. Beyond presents, over $200 of average holiday spending goes to decorations, food, and travel. For brands, this season offers endless opportunities to connect with consumers looking to create memorable experiences with loved ones.
New Year, New Deals: Countdown to Savings
New Year’s Eve combines celebration with shopping as consumers indulge in festive meals, treats, and year-end sales. With 72% of Americans planning celebratory purchases, brands can craft compelling campaigns that highlight exclusive offers and must-have products, ensuring they’re part of the year-end festivities.
Unwrap the Opportunity with us: Make This Holiday Season Yours
In 2023, video advertising soared to new heights, with revenue reaching $52.1 billion, marking a 10.6% year-over-year increase. The surge is largely driven by the rise of Connected TV (CTV) and OTT streaming services, which now capture a significant 42% of total video ad revenue. As the competition for viewers’ attention intensifies, how can brands stand out in this crowded space?
The answer lies in innovative video advertising solutions that don’t just capture attention but also drive sales and build lasting brand awareness.
- With our programmatic precision, your brand can reach its target customers with laser-focus. We leverage programmatic advertising to segment audiences based on demographics, interests, and online behaviors, ensuring maximum impact.
- Contextual targeting further amplifies your campaign’s relevance, positioning your ads next to holiday-themed articles, gift guides, and festive recipes. This ensures that your message reaches an audience already engaged and actively searching for holiday inspiration.
- The power of CTV & in-app advertising can’t be overlooked, especially during the holidays. We put your brand front and center on the platforms that viewers are using the most—whether they’re tuning in on their smart TVs or scrolling through mobile apps. This creates a direct connection with consumers during their content consumption, increasing the chances of conversion.
- Beyond traditional static banners, VDO.AI enables advanced display advertising that truly tells your brand story. Our interactive formats invite viewers to engage, turning ads into memorable experiences that foster stronger connections with your audience.
About VDO.AI
VDO.AI is an AdTech company dedicated to elevating digital experiences. Our end-to-end platform builds high-impact advertising campaigns customized to your brand and cross-screen audience based on 700+ advanced data points. Powerful analytics track real campaign outcomes, while AI optimization steers spending to the highest-performing opportunities. Contact us here to explore our advertiser suite.
