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Aldar
Maximizing Brand Exposure and Engagement: Aldar x VDO.AI CTV & OLV Campaign
Campaign Overview
With the aim of magnifying its influence and generating excitement around its esteemed projects, Alkaser and Source II, Aldar, the distinguished real estate firm based in the United Arab Emirates, orchestrated a strategic collaboration with VDO.AI. This dynamic partnership harnessed the potential of Online Video (OLV) and Connected TV (CTV) advertising solutions to not just expand Aldar's clientele but to elevate its brand stature to new heights.
Campaign Details
Leveraging its wide-ranging publisher partnerships, VDO.AI facilitated extensive audience engagement across premium ad platforms, encompassing desktop, mobile, OTT, and CTV platforms, resulting in substantial interactions.
VDO.AI seamlessly fused the contextually relevant pre-roll ads with the nature of webpages and Aldar's branded content, providing audiences with captivating and tailored experiences.
Employing efficient affinity and multidimensional targeting strategies, VDO.AI ensured the delivery of pertinent content while minimizing ad wastage.
In-depth campaign reports and continuous 24/7 real-time insights not only enhanced demographic precision but also guaranteed that advertisements achieved the highest possible return on investment (ROI).
Results
- 98.71% (Higher than the industry average of 95%)VCR
- 29%Interaction Rate
- 23 SecActive Attention with Brand
