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Eveready
Lighting the Way: Eveready Drives Awareness with VDO.AI’s CTV, Display, and OLV Solutions
Bright Ideas Meet Big Impact
Eveready, a renowned energy solutions brand, partnered with VDO.AI to drive awareness and consideration across India. The campaign leveraged innovative ad formats, including Custom QR Wrapper Ads on CTV, Time Stamp Carousel Galleries in OLV, and 3D Cube and Wobble formats for Display Ads. With a strategic mix of devices and channels, the campaign was designed to maximize engagement and connect meaningfully with the target audience.
The Engagement Blueprint: VDO.AI’s Approach to Eveready’s Victory
VDO.AI empowered Eveready with high-impact CTV, OLV, and Display ads, creating seamless experiences that captured audience attention and drove meaningful engagement.
Innovative features like Custom QR Wrappers on CTV and dynamic formats like 3D Cube and Wobble for Display Ads were integrated to captivate viewers and encourage interaction.
The campaign strategically targeted key regions across India, including Delhi NCR, Tamil Nadu, West Bengal, Karnataka, and Maharashtra, ensuring widespread reach and precise delivery.
VDO.AI provided real-time insights to refine performance and maintain strict adherence to brand safety standards throughout the campaign.
Results
- CTV- 93.8% (Higher than the industry average of 85%)VCR
- OLV- 68.36% (Higher than the industry average of 60%)VCR
- Display- 0.24%CTR
- OLV- 0.22%CTR
