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Hyundai
Hyundai Drives EV Trust with VDO.AI’s Innovative Geo-Location CTV and DCO QR Code Wrappers
Reframing Perception, Redefining Possibilities
To support the launch of its Creta EV, Hyundai partnered with VDO.AI to execute a phased Connected TV (CTV) campaign aimed at debunking EV-related myths and building real-world confidence. The mission? Show that EVs are not just urban-friendly, but truly road-ready. From showcasing local charging stations to integrating terrain-based storytelling, the campaign connected curiosity with credibility through the power of interactive big-screen ads.
Powering the Shift with Innovation and Interactivity
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High-Impact, Creative-First CTV Ads
Visually rich and story-led creatives highlighted the versatility of the Creta EV across different terrains, helping shift perception from curiosity to confidence.
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Real-Time Engagement with DCO QR Code Wrappers
Dynamic QR codes were embedded directly into the ads, enabling users to instantly scan and explore nearby charging stations or product details, turning passive viewing into measurable action.
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Geo-Location CTV Wrappers for Localized Messaging
IP-based targeting delivered personalized experiences by showcasing charging stations in the viewer's vicinity, easing range anxiety with real, relatable information.
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Premium OTT Supply for High-Intent Impact
The campaign ran across India's leading CTV environments, ensuring high-quality reach with contextual and behavioral targeting strategies.
Results
- 4.7 M+Impressions
- 94% (Higher than the industry average of 85%)VCR
- 0.04% (Higher than the industry average of 0.02%)Scan Rate
