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Suzuki
Suzuki’s Digital Acceleration with VDO.AI Tapping into High-Attention OTT Moments
Revving Up Awareness, Digitally
To boost awareness for its popular two-wheelers- Gixxer and Avenis, Suzuki joined forces with VDO.AI to roll out a high-impact OTT campaign. The objective was to capture attention across premium digital environments and spark interest among potential riders. By strategically placing short-form video ads (under 20 seconds) across shopping, lifestyle, and English news content on India’s top OTT platforms, the campaign aimed to fuel product discovery and connect with high-intent audiences pan-India.
How VDO.AI Fueled the Ride
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Tailored Creatives Built for Impact
Short-form videos under 20 seconds were crafted to fit seamlessly into the OTT viewing experience. With clear visuals and a strong “Book a Test Ride” CTA, each creative aimed to spark immediate interest without disrupting the user journey.
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Strategic Placement Across OTT Ecosystem
The campaign was deployed across a curated mix of shopping, lifestyle, and English news content on premium OTT platforms like JioCinema, Zee5, Aaj Tak, ABP Live, Samsung TV Plus, and more, ensuring maximum relevance and reach.
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Multi-Screen, Pan-India Reach
With a focus on mobile and tablet devices, the campaign tapped into audiences Pan-India, delivering Suzuki’s message directly to users where they consume the most content.
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Real-Time Optimization for Maximum Engagement
Leveraging VDO.AI’s live dashboard and analytics, creatives and placements were tweaked on the go, ensuring high VCR (Video Completion Rate) and maintaining campaign efficiency.
Results
- Gixxer - 984 K+Completed Views
- Gixxer - 80.81% (Higher than the industry average of 60%)VCR
- Avenis - 1.01 M+Completed Views
- Avenis - 80.82% (Higher than the industry average of 60%)VCR
